Like Unilever with their viral campaigns Dove Evolution and Dove Onslaught, also KLM Royal Dutch Airlines is tapping into viral and social media optimization again. Not very strange if, you take a look at the very successful viral campaign KLM Fly For Fortune.
Tribal DDB re-created VanMcCoy’s disco hit ‘Do The Hustle’ into ‘Stop The Hassle’, to promote KLM.com. Central part of this Pan European KLM campaign, is the micro-website Stop The Hassle, where afro headed host Mike invites internet users to upload and share their daily hassles (photos and videos), since ‘a hassle shared, is a hassle halved’.
Goal of this campaign is to raise the awareness of KLM.com and to link KLM’s brand value convenience (hassle-free) to KLM.com Social media optimization, seeding and viral tracking of this campaign is done by ViralTracker and online media by mediaegde:cia.
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